Wednesday 9 March 2011

An inspiring place

Last week I was lucky enough to be at Goodwood, running a workshop for managers and focusing on innovation. We had a head start thinking creatively as we were located at the Sculpture Estate, which is home to the CASS Sculpture Foundation.

Set up 16 years ago, this philanthropic foundation aims to ensure that British sculpture builds on its successful reputation and legacy by commissioning new large-scale works which are displayed in the park and sold throughout the world to fund future commissions.

We worked indoors, in a beautiful airy gallery, situated in the heart of the park, and could glimpse pieces of sculpture through the trees. It was an inspiring place and hopefully the workshop participants found the day and the venue as inspiring as I did.
 
Goodwood is an example of innovation at its best; it's for more than just the world famous Festival of Speed and Glorious Goodwood and has a well deserved reputation as a luxury brand.

All organisations need to look at themselves and try to engage with customers and clients in a different way; what used to work, may not work now and those clients and customers with a budget, need to think extra carefully about how and where to spend it. Looking at services and products with an innovative hat on can only help, it's an obvious place to start but, also looking at how people work internally could lead to real improvement – a touch of innovation here could help create a true bit of magic with the customer.

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